The FIX chocolate box Dubai installation is set to arrive at Kite Beach this weekend, giving residents the chance to leave messages of hope, gratitude and kindness inside a giant interactive chocolate box.
The installation is being launched by FIX Dessert Chocolatier as part of a new community-focused activation called “Messages from the UAE”, taking place on May 9 and 10 from 4 pm until midnight.
Visitors will be invited to type short personal messages using digital tablets placed inside the large FIX Hero Box display. The notes will appear live as part of a digital word cloud designed to reflect positivity, connection and community spirit across the UAE.
The activation is being organised in partnership with Careem and will also feature several UAE home-grown brands, including Karen Wazen, Salt, Parker’s and Humantra.
More than 5,000 goodie bags containing products, vouchers and gifts from participating brands are expected to be distributed during the two-day event.
A Community-Focused Experience
The idea behind the project is to create a simple space where people can pause, share positive thoughts and feel connected to the wider community. FIX says the campaign focuses on small acts of kindness and appreciation that often leave a lasting impact.
Kite Beach was chosen as the location because of its open and social atmosphere, with residents, families, tourists and creatives regularly gathering there throughout the day.
The beach has become one of Dubai’s most popular public spaces, making it a natural setting for an activation built around togetherness and shared experiences.
From Viral Chocolate to Public Installation
FIX has grown into one of Dubai’s most talked-about dessert brands following the viral success of its “Can’t Get Knafeh of It” chocolate bar, which gained global attention online.
The collected messages from the event will later help inspire the design of a future limited-edition FIX Hero Box, which will eventually be sold through Careem and at Dubai International Airport.
Alongside celebrating community spirit, the activation also highlights UAE-born businesses and the role local brands continue to play in shaping Dubai’s creative and food scene.
Rather than being a one-weekend campaign, the brand hopes the messages shared at the installation will become part of something people remember long after the event ends.
