My Emirates Pass Dubai is giving travellers another reason not to throw away their boarding pass after landing in the UAE. For passengers flying with Emirates, that boarding pass can unlock discounts and special offers across restaurants, attractions, hotels, shopping destinations and wellness experiences throughout the country.
While most people see a boarding pass as something that becomes useless once the flight is over, Emirates has turned it into part of the travel experience itself.
Through the My Emirates Pass programme, visitors can continue using their boarding pass during their stay in Dubai and across the UAE.
What is My Emirates Pass?
My Emirates Pass is a programme by Emirates that allows passengers to access exclusive offers by simply showing their Emirates boarding pass at participating venues.
The offers are available across different categories, including restaurants, cafes, attractions, hotels, beach clubs, shopping destinations, wellness experiences and leisure activities.
Travellers can browse the complete list of participating venues directly on the Emirates website’s My Emirates Pass page before planning where they want to go. The page regularly updates participating locations and available offers across Dubai and the wider UAE.
Summer offers validity
According to the Emirates website, the current summer offers under the My Emirates Pass programme are valid from 1 April 2026 to 30 September 2026.
During this period, Emirates passengers can use their boarding pass to claim discounts and offers at participating venues across the UAE.
How does the programme work?
The process is fairly simple. Travellers only need to keep either their printed boarding pass or a digital copy on their phone.
At participating venues, passengers can present the boarding pass to access the available offers. Emirates also recommends taking a screenshot of the mobile boarding pass before flying, as it may disappear from the airline app or mobile wallet after the journey is completed.
One of the more practical aspects of the programme is that travellers can use the same boarding pass at multiple venues throughout their trip, depending on each venue’s individual terms and conditions.
What kind of places are included?
The participating venues span a wide mix of lifestyle and tourism experiences across Dubai and the UAE.
Depending on the season, travellers may find offers at:
- Restaurants and cafes
- Hotels and beach clubs
- Tourist attractions
- Wellness and spa destinations
- Shopping outlets
- Entertainment and leisure venues
Some offers include percentage discounts, while others may provide package deals, complimentary extras or reduced entry prices.
Because the offers change regularly, checking the Emirates website before visiting a venue is recommended.
Why programmes like this matter in Dubai
Dubai has increasingly built its tourism identity around connected experiences. The city’s hospitality, aviation, retail and entertainment sectors often work together to create added value for visitors beyond traditional sightseeing.
My Emirates Pass reflects that wider approach. Instead of the travel experience ending at the airport, the programme extends it into restaurants, attractions and lifestyle destinations across the city.
For tourists, especially families or visitors staying for several days, the discounts can also help reduce costs while encouraging people to explore more of what Dubai has to offer.
It is also a reminder of how competitive Dubai’s tourism market has become, with airlines and hospitality brands continuing to add extra perks to improve the overall visitor experience.
A boarding pass that stays useful after the flight
Most travellers instinctively throw away their boarding pass once they arrive. In Dubai, that small habit could mean missing out on offers across some of the city’s restaurants, attractions and experiences.
With My Emirates Pass, something as simple as a boarding pass becomes part of the trip itself. For Emirates passengers travelling to Dubai this summer, it may be worth keeping it close a little longer.
