The JPEX Entertainment Exhibition is bringing a colourful slice of Japan to Dubai this August, turning Dubai World Trade Centre into a four-day celebration of anime, art, culture and entertainment. Running from August 20 to 23, 2026, the event is designed as an immersive introduction to Japan’s creative world, with plenty for dedicated fans as well as curious first-time visitors.
With screenings, live performances, workshops, cosplay and interactive activations on the programme, there will be plenty to explore across the exhibition floor.
A closer look at Japanese creativity
Japanese entertainment has built a global following through its distinctive visual style, imaginative storytelling and memorable characters. JPEX brings that culture into a physical setting, with displays celebrating manga, visual art and contemporary Japanese entertainment.
The exhibition also looks beyond pop culture, bringing traditional influences into the experience and creating space for artists, creators, businesses and fans to connect.
Anime takes centre stage
Anime fans will have plenty to look forward to, with screenings forming part of the four-day programme. The main stage will also host live entertainment, including traditional Japanese music and cultural performances alongside modern J-Pop.
Cosplay is another key part of the experience. Visitors are encouraged to dress as their favourite characters, while regional cosplay artists will have an opportunity to showcase their detailed costumes and creative work.
Get creative with hands-on experiences
JPEX is designed to be more than an exhibition to walk through. Interactive workshops will allow visitors to explore Japanese artistic techniques, traditional skills and modern creative processes.
The exhibition floor will also feature activations from brands, local vendors and independent artists. Visitors can browse collectibles and merchandise, try interactive gaming setups and discover pop-up experiences as they move through the venue.
JPEX 2026: What to know
The event opens at 4 pm on Thursday, August 20, and continues through Sunday, August 23 at Dubai World Trade Centre.
Event: JPEX Entertainment Exhibition
Venue: Dubai World Trade Centre
Dates: August 20–23, 2026
Opening time: 4 pm on August 20
Duration: Four days
Audience: Anime fans, culture enthusiasts, artists and families
A casual day out or a full weekend visit, JPEX is set to be one of those feel-good Dubai events where you can wander, explore and discover something new at every turn.
For anyone fascinated by Japanese entertainment, creativity and culture, JPEX offers a chance to experience many sides of Japan in one Dubai weekend.
