The adidas Flame Tree Sneakers Dubai experience is giving sneaker lovers a fresh way to celebrate one of the city’s most recognisable seasonal sights. For a limited time, adidas UAE is offering customers who purchase the Hyperboost Edge Red Edition a complimentary Flame Tree-inspired engraving, turning a new pair of trainers into a personalised keepsake inspired by Dubai.
Available exclusively at the adidas Halo Store (DXB Lab) in Dubai Mall, the activation has been created in collaboration with the Dubai Future Foundation and the Flame Tree Season initiative. Instead of launching a pre-designed limited edition, adidas has chosen to allow customers to customise their own pair with artwork inspired by the vibrant orange blossoms that brighten many of Dubai’s streets during the summer months.
Whether you’re a dedicated runner, a sneaker collector, or simply looking for something unique, the experience offers a creative way to add a local touch to your next purchase.
How to get the exclusive Flame Tree customisation
The process is simple. Customers need to purchase a pair of the adidas Hyperboost Edge Red Edition at the adidas Flagship Store in Dubai Mall to qualify for the complimentary customisation.
Once purchased, the trainers can be laser-engraved with an exclusive Flame Tree-inspired design created especially for the campaign. The engraving is included at no additional cost and is only available at the Dubai Mall location.
The activation runs until 31 July 2026, making it a limited-time opportunity for shoppers who want a pair of trainers that reflects a small piece of Dubai.
A collaboration inspired by one of Dubai’s seasonal landmarks
Every summer, Flame Trees add bursts of orange and red across neighbourhoods, parks and roads throughout the city, becoming one of Dubai’s most photographed natural displays. This collaboration takes inspiration from that familiar seasonal moment, transforming it into a design that customers can carry with them long after the blooms have disappeared.
The activation also highlights adidas’ partnership with the Dubai Future Foundation, bringing together innovation, local culture and personalised design through a simple retail experience.
Rather than introducing another standard product launch, adidas has created an experience that feels connected to the city itself. For residents, it offers a subtle reminder of a season that many look forward to each year, while visitors have the chance to take home a souvenir that goes beyond the usual Dubai memorabilia.
With complimentary engraving available only until the end of July, those interested in the exclusive design will need to visit the adidas Flagship Store at Dubai Mall before the activation comes to an end.
