The Dubai Destinations summer campaign has returned for its sixth edition, bringing together family attractions, indoor experiences, water parks, hotel deals, and seasonal offers across the city. Running from July 7 to August 31, the campaign encourages residents and visitors to explore everything Dubai has to offer during the summer months.
Launched by Brand Dubai in collaboration with the Dubai Department of Economy and Tourism (DET), the initiative highlights a wide range of experiences, making it easier to plan family outings, staycations, and indoor adventures throughout the season.
Discover Dubai’s top summer experiences
This year’s campaign shines a spotlight on indoor attractions, family entertainment, beaches, water parks, and hotels with special summer promotions. It also includes digital guides, themed videos, and interactive content to help residents and tourists discover new places to visit.
The campaign runs alongside Dubai Summer Surprises (DSS), giving people even more reasons to enjoy the city. Content creators and influencers will also share their favourite summer experiences across social media, offering ideas for days out and hidden gems.
Celebrating Dubai as a year-round destination
Since launching in 2021, the #DubaiDestinations campaign has showcased Dubai as a city with experiences for every season. This year’s edition places an even stronger focus on family-friendly activities and highlights the city’s world-class tourism infrastructure and indoor attractions.
Running until the end of August, the campaign aims to inspire residents to rediscover Dubai while encouraging visitors to experience its attractions, shopping festivals, and hospitality throughout the summer.
