Abracadabra Dubai has officially opened its doors in Al Quoz, introducing what is being described as Dubai’s largest soft play destination. Designed as an indoor wonderland for children, the new venue combines adventure play, creative activities, live entertainment, and immersive technology under one roof.
Located in Al Quoz Industrial Area 1, the family-friendly attraction offers plenty to keep children busy for hours. From climbing structures and slides to interactive experiences and hands-on activities, Abracadabra aims to create a space where children can play, explore, and let their imaginations run free.
With Dubai’s hot summer temperatures driving families indoors, the new venue arrives as another option for parents looking for engaging indoor activities for children.
Adventure Play Meets Immersive Entertainment
At the heart of Abracadabra Dubai is its expansive soft play area, where children can climb, slide, explore obstacle courses, and enjoy active play throughout the day. The venue is designed around a carnival-inspired theme, creating a playful environment filled with colour and energy.
One of its standout attractions is The Portal, a 360-degree immersive dome experience that is being introduced as a first-of-its-kind concept in Dubai. The attraction combines technology and storytelling to create a fully immersive environment that transports children into different worlds and adventures.
Beyond the play zones, families can also enjoy live entertainment throughout the day. Magic shows, carnival parades, roaming performers, and interactive experiences help ensure that there is always something happening across the venue.
Creative Activities, Party Packages, and Flexible Passes
The venue also includes Dabra Creations, a dedicated creative zone where children can take part in hands-on activities. Options include face painting, hair braiding, bracelet making, tie-dye sessions, face gems, hair colouring, and stick-on nail experiences.
For families planning celebrations, Abracadabra also offers immersive themed birthday parties, adding another dimension to the experience.
Visitors can choose between several ticket options depending on how long they plan to stay. A two-hour pass starts from AED 199, while an all-day pass costs AED 249 and includes one Portal experience and access to live shows. The AED 349 All-In Pass includes unlimited play, two Portal visits, two creative activities, and access to live entertainment.
Socks are included with every ticket, and additional activities can be purchased separately. For families looking for a new indoor attraction this summer, Abracadabra Dubai offers a full day of play, creativity, and entertainment in one location.
